Privacy Policy
Our Privacy Policy is designed to provide you with clarity regarding the principles, responsibilities, and expectations governing the protection of your personal information. We recommend that you carefully review this policy, as it lays the groundwork for our dedication to ensuring a secure and confidential experience for you.
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Last Updated: April 2026
Table of Contents
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1. Introduction
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This privacy notice (the “Privacy Notice”) explains how Sensoteq Ltd processes your personal data in connection with your use of our website at https://www.sensoteq.com (the “Site”) and the provision of our products and services to you, including those we make available via the Site or otherwise in connection with our business (the “Products and Services”). 
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This Privacy Notice also explains how we process your personal data if you are another individual that interacts with our business, including if you: work for businesses that provide goods or services to us, attend events organised by us, or engage with our ads online.
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Please take a moment to read this Privacy Notice as it provides you with important information about your personal data, including the rights you have in relation to it. 
This Privacy Notice is intended to meet the requirements of privacy laws of the United Kingdom (“UK”) and the European Union (“EU”), in particular the EU’s General Data Protection Regulation, the UK GDPR, and other similar European privacy laws (for ease of reference, collectively, the “GDPR”) . As we operate globally, individuals in other jurisdictions may have additional rights under applicable data protection laws.
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From time to time, we will update this Privacy Notice.  Any changes will become effective when we post the revised Privacy Notice on the Site.  This Privacy Notice was last updated as of the “Last Updated” date shown above. 
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2. About Us
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The Site and our Products and Services are made available by Sensoteq Ltd (“Sensoteq”, “we”, “us”, “our”). Sensoteq is a company registered in Northern Ireland (No: NI637702) with its registered office at Unit 23, Ormeau Business Park, Belfast, BT7 2JA, United Kingdom. Sensoteq is registered as a controller with the Information Commissioner’s Office (Registration No: ZB12489). 
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Sensoteq is the controller of personal data for the activities described in this Privacy Notice. 
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3. How to Contact Us
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If you want more information or have any questions about our processing of your personal data or this Privacy Notice you can contact us using the following methods: 
Email: dpo@sensoteq.co.uk
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Post: Data Protection Officer, Sensoteq Ltd, Unit 23, Ormeau Business Park, Belfast, BT7 2JA, UK 
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4. How We Collect and Receive Personal Data
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We collect and receive personal data through the following methods: 
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Personal data you provide to us. You may give us your personal data directly, for example, when you use or purchase our Products and Services, contact us with enquiries, complete forms on our Site, subscribe to receive our marketing communications, or provide feedback to us. 
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Personal data we collect automatically, including through cookies and other similar technologies. When you access and use our Site, we may collect Technical Data and Usage Data automatically, including through our use of cookies and other similar technologies. For more information about this data, please see our Processing Activities Schedule. For more information about our use of cookies and other similar technologies, please see the Cookies section. 
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Personal data we receive from third parties. We may receive personal data from third parties. Such third parties may include analytics providers (such as Google), advertising platforms (such as LinkedIn), media partners, distributors, and third parties that provide technical services to us so that we can provide our Site and our Products and Services. 
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Personal data that is publicly available. We may collect personal data that is available from public sources (including media publications) or that you or a third party may otherwise publish (for example on websites, posts on social media platforms, or speeches at events). 
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5. Personal Data We Control
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We may process or otherwise be a controller of the following personal data: 
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Identity Data. Name (first, middle, and last); and title. 
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Contact Data. Email address; telephone number; social media handle; and postal/delivery address. 
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Registration Data. Username; password; security questions and answers; and any other personal data that you may provide to register an account with us. 
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Professional Data. Job title; and organisation that you represent (where you or your organisation supplies products or services to us). 
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Image Data. Photos or video recordings that feature you or your likeness, including any profile picture or images which we take or obtain, for example; if we engage you to promote our business, or when you visit our premises or attend events that we host. 
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Transaction Data. Details of Products and Services purchased from us or products and services that we may purchase from you or the organisation that you work for, including payment information (such as payment card details, bank account details and billing address). 
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Profile Data. Country of residence; information about your interests, affiliations and preferences; other information that you supply in connection with your use of our Site, or in your interactions with us (including your provision of feedback or responses to our surveys); and the content of any communications when you contact us. 
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Usage Data. Data observed or collected in relation to browsing activity on our Site, interaction with our emails, or interaction with ads that you see as a result of our online advertising activities. This may include information about pageviews and events on our Site; information about the webpage or other source that users were previously on before reaching our Site; information about when a browsing session started and ended; and information about views of and clicks on our ads, together with advertising or other identifiers associated with a user or their device. 
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Technical Data. IP address; details of the Site that you are viewing, such as full web page URL; browser type, device type and operating system and any other information available to us about the device you are using; location data (which may be approximate, like the city or region you are in) derived from IP address; diagnostic data; and any relevant unique identifiers assigned to a device or browser (including cookie identifiers). 
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Social Media Data. Information that is logged by third-party providers of social media platforms in relation to events that users take in relation to our social media pages or content. Unless specified otherwise in this Privacy Notice, this personal data is not shared with us, but third-party social media providers may use it to provide us with anonymous and aggregate statistics about our social media pages and content. We may be a joint controller of this data as described in the Advertising and Social Media section of this Privacy Notice.
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Advertising Partner Data. Information obtained independently by our Advertising Partners as described in the Online Advertising Activities section. This may include unique identifiers and a profile of your possible interests and characteristics. Unless specified otherwise in this Privacy Notice, this personal data is not shared with us, but we may be a controller of it in relation to purposes described in this Privacy Notice.
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Incident Data. Information about any injury that you suffer or incident you may be involved in if you attend an event hosted by us or visit our premises, including any personal data you or others provide; details of any injury suffered; and actions taken in response. 
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Communications Data. Marketing preferences; and service communication preferences. 
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6. Our Processing Activities
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We process your personal data for the following purposes: 
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to provide you with our Site; 
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to provide you with Products and Services; 
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to deal with customer services and enquiries, carry out surveys and obtain feedback, and to manage public relations; 
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to carry out insight, analytics, data improvement, and personalisation; 
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to carry out online and other advertising and marketing activities; and 
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for business administration and legal compliance purposes, including to exercise or defend legal claims. 
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For more information about our processing activities, including the personal data that is processed in connection with those activities, please see our Processing Activities Schedule at the end of this Privacy Notice. 
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7. Cookies
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Sensoteq uses cookies and similar technologies to operate our Site, improve user experience, analyse performance, and deliver relevant marketing.
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Essential cookies are required for website operation and online shop functionality (set by Wix). 
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Analytics cookies help us understand how visitors use our Site (set by Google Analytics). 
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Marketing cookies measure advertising effectiveness and deliver relevant ads (set by Google Ads, LinkedIn, Salesforce Account Engagement, and YouTube). 
You can manage or withdraw your cookie consent at any time using the cookie banner or your browser settings. For full details, please refer to our Cookie Policy.
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8. Sharing Personal Data
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We only share personal data with third parties when we are legally permitted to do so. When we share personal data with others, we put contractual arrangements and security mechanisms in place to protect the personal data and to maintain the confidentiality and security of it.  
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The circumstances where we may typically share personal data are set out below: 
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Third-party suppliers who provide applications/functionality, data processing or IT services. We share personal data with third parties who support us in providing our Site and help provide, run and manage our internal IT systems. Such third parties include providers of cloud-based software-as-a-service, website hosting and management, customer relationship management, data analysis, data back-up, security and storage services. 
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Payment providers and banks. We share personal data with third parties who assist us with the processing of payments.
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Delivery and courier companies. We share personal data with suppliers who assist us in the delivery of our Products and other documents, information and materials. 
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Advertising partners. We share personal data with third party advertising partners. This data is used to provide you with, and measure the effectiveness of, online personalised advertising and for other advertising-related activities. For more information, please see the Advertising and Social Media Partners section. 
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Third-party marketing and customer relation management specialists. We share personal data with specialist suppliers who assist us in managing our marketing database and activities, and sending out our marketing and account-related communications.
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Event partners and suppliers. When we run events, we will share personal data with third-party service providers that are assisting us with the operation and administration of that event. If we are running an event in partnership with other organisations, we will share personal data with such organisations for use in relation to the event.
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Auditors, lawyers, accountants and other professional advisers. We share personal data with professional services firms who advise and assist us in relation to the lawful and effective management of our organisation and in relation to any disputes we may become involved in.
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Law enforcement or other government and regulatory agencies and bodies. We share personal data with law enforcement or other government and regulatory agencies or other third parties as required by, and in accordance with, applicable law or regulation. 
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Business partners. We may also disclose personal data to third parties: 
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to refer a customer opportunity to our relevant regional distributor
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if we sell or buy any business or assets, in which case we may disclose personal data to the prospective seller or buyer of such business or assets; or 
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if all our assets are acquired by a third party, in which case personal data held by us will be one of the transferred assets. 
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Other third parties. Occasionally, we may receive requests from third parties with authority to obtain disclosure of personal data, such as to check that we are complying with applicable law and regulation, to investigate an alleged crime, or to establish, exercise or defend legal rights. We will only fulfil requests for personal data where we are permitted to do so in accordance with applicable law or regulation.
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9. Your Rights
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You have the following rights in relation to your personal data: 
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Your right of access. If you ask us, we will confirm whether we are processing your personal data and, if so, provide you with a copy of that personal data (along with certain other details). If you require additional copies, we may charge a reasonable fee for producing those additional copies. 
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Your right to rectification. If the personal data we hold about you is inaccurate or incomplete, you are entitled to have it rectified. If we have shared your personal data with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we will also tell you who we’ve shared your personal data with so that you can contact them.
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Your right to erasure. You can ask us to delete or remove your personal data in some circumstances, such as where we no longer need it or where you withdraw your consent (where applicable). If we have shared your personal data with others, we will let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we will also tell you who we have shared your personal data with so that you can contact them directly.
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Your right to restrict processing. You can ask us to “block” or suppress the processing of your personal data in certain circumstances such as where you contest the accuracy of that personal data or you object to us processing it for a particular purpose. This may not mean that we will stop storing your personal data but, where we do keep it, we will tell you if we remove any restriction that we have placed on your personal data to stop us processing it further. If we’ve shared your personal data with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal data with so that you can contact them directly.
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Your right to data portability. You have the right, in certain circumstances, to obtain personal data you have provided to us (in a structured, commonly used and machine-readable format) and to reuse it elsewhere or to ask us to transfer it to your chosen third party.
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Your right to object. You can ask us to stop processing your personal data, and we will do so, if we are: (i) relying on our own or someone else’s legitimate interest to process your personal data, except if we can demonstrate compelling legal grounds for the processing; or (ii) processing your personal data for direct marketing purposes.
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Your right to withdraw consent. If we rely on your consent (or explicit consent) as our legal basis for processing your personal data, you have the right to withdraw that consent at any time. You can exercise your right of withdrawal by contacting us using the details in the How to Contact Us section or by using any other opt-out mechanism we may provide, such as an unsubscribe link in an email. 
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Your right to lodge a complaint with the supervisory authority. If you have a concern about any aspect of our privacy practices, including the way we have handled your personal data, please contact us using the contact details provided in the How to Contact Us section. You can also report any issues or concerns to a national supervisory authority in the Member State of your residence or the place of the alleged infringement. You can find a list of contact details for all EU supervisory authorities at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm. As we are incorporated in the United Kingdom, our regulatory authority is the Information Commissioner’s Office (“ICO”). Contact details for the ICO can be found on its website at https://ico.org.uk.
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10. Information Security
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We are committed to keeping personal data secure and we have implemented information security policies, rules and technical measures to protect personal data under our control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. In addition, our personnel and data processors (third parties that process personal data on our behalf) are obliged to respect the confidentiality of personal data relating to users of our Site and those who purchase our Products and Services.
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11. How Long We Keep Your Personal Data​​​
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We will only keep your personal data for as long as necessary for the purposes set out in this Privacy Notice. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. 
If any personal data is only useful for a short period (e.g. for a specific activity, promotion or marketing campaign), we will not retain it for longer than the period for which it is used by us. 
If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications in the future. 
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12. Third-Party Links and Services
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​​​This Privacy Notice only applies to personal data processed by us. Our Site may contain links to third-party websites, apps or services. We have no control over these third-party websites, apps or services , and this Privacy Notice does not apply to your interaction with the relevant third parties.   ​​​​​​​
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13. Third-Party App Stores  
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If you download and install our App[s] from an app store (such as Google Play or the Apple AppStore), you must first register for a user account with the provider of the app store (e.g. Google or Apple) and agree to that app store’s user agreement. We have no influence over the terms of such user agreement and are not a party to it. When downloading, installing and using our App[s], certain information may be transmitted to the provider of the app store including identifiers relating to you or your device and the time of download. For further information on the type of information that may be shared with, or collected by, the provider of the app store, please see the relevant app store provider’s privacy notice.
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14. If You Fail to Provide Your Personal Data 
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​​​Where we are required by law to collect personal data, or we need to collect personal data under the terms of a contract we have with you, and you fail to provide that personal data, we may not be able to fulfil any obligations that we owe to you, and we may not be able to enter into or perform a contract with you. This may apply where you do not provide personal data that we need to provide our Products and Services or to process an application to register an account. In these circumstances, we may have to cancel the provision of the relevant Products and Services to you, in which case we will notify you.  ​​​
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15. International Transfers of Personal Data
 
​​​Some of the third parties with whom we share personal data (as described in the Sharing Personal Data section) are located in countries outside the United Kingdom. Where we transfer personal data outside the UK, we take appropriate steps to ensure that it is adequately protected in accordance with applicable data protection law. 
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16. Advertising and Social Media Partners 
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This section provides information about third parties that may be a controller of your personal data in relation to certain activities described in this Privacy Notice, meaning that the third party may (alone or jointly with us) determine how and why they will use your personal data. 
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Google 
Google has published information about how it uses personal data in connection with its advertising services here. In addition, Google provides further information about how it uses personal data in connection with online advertising in its Privacy Policy and here. You can also use Google’s Ad Settings to manage your online advertising preferences. 
Google (YouTube) 
Google processes Social Media Data to provide insights to us. For information about how Google uses your personal data, please see Google’s Privacy Policy here. 
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LinkedIn 
LinkedIn Ireland Unlimited Company (LinkedIn) is a controller of your personal data when our online advertising activities involve advertising to you on LinkedIn. LinkedIn has published information about how it uses your personal data in connection with its advertising services, including how you can opt-out of LinkedIn’s interest-based advertising, here and here.
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In addition, where we receive insights from LinkedIn, we are joint controllers with LinkedIn in relation to LinkedIn’s processing of their Social Media Data to provide those insights to us. 
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For further information about how LinkedIn uses your personal data in connection with these activities, including the legal basis LinkedIn relies on and the ways to exercise your data subject rights in respect of LinkedIn’s processing, please see LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy.  
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17. Processing Activities Schedule
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This Schedule sets out detailed information about the purposes for which we process the personal data described in the Personal Data We Control section and the lawful bases we rely on to do so. 
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Providing Our Site and Carrying Out Other Online Activities 
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Provision of Products and Services​​
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Customer Services, Feedback and Relationship Management
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Insight and Analysis, Data Improvement and Personalisation​​
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Online Advertising Activities
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We may share your personal data with, or otherwise use the services of, third-party social media and advertising technology companies (“Advertising Partners”), so that we can advertise our business, including our Site and our Products and Services, on websites, apps, and other digital platforms, including social media, that are operated by third parties (“Third-party Sites”). 
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Other Advertising and Marketing Activities
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Business Administration, Compliance and Legal Affairs
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QMS-02873 Rev:03
Lawful Basis
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Legitimate interests — to provide our Site effectively. 
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Compliance with a legal obligation. 
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Legitimate interests — to run our business and to protect us and our users from harm.
 
Compliance with a legal obligation. 
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Consent through permissions granted on your device. 
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Consent can be updated or withdrawn at any time through your browser or device settings.
For example, in Chrome go Settings > Privacy and Security > Site settings. Please note that other browsers may differ. 
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Performance of a contract. 
Legitimate interests — to provide secure and effective access to the Site. 
Legitimate interests – to provide user-generated content features effectively, and to protect us and our users against content that is inappropriate, offensive, or otherwise is in violation of our [Terms of Use]. 
 
Legitimate interests – to promote our Products and Services or business through the use of user-generated content
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Consent (where non-essential Cookies are used on our Site). 
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Legitimate interests — to improve and enhance our Site (where non-essential Cookies are not used). 
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Description
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To provide our Site to you, including ensuring that we are showing you the correct notices and information, and recording your preferences in relation to our Cookies. 
Essential Cookies are used on our Site for this purpose. Please refer to our Cookies Policy for further information. 
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​To administer and protect our Site and users (including troubleshooting, fixing errors, analysis, testing, system maintenance, support, and security, including for fraud monitoring and prevention). 
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To respond to user enquiries and offer support to users. 
Essential Cookies are used on our Site for this purpose. Please refer to our Cookies Policy for further information. 
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To provide you with location-based and other special features through our Site by accessing your device’s location or other functions. For example: ​​
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to use your location when you use certain parts of our Site that provide location- based functionality, such as display the correct currency in our store.
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To set up and manage user accounts, including to verify users when logging into accounts and secure areas of our Site.
 
To contact users about their accounts. 
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​To provide you with the ability to submit user-generated content in connection with your use of our Site such as when we provide forums, comment sections, or other similar features or otherwise ask you to submit content to us)[ or when you interact with our social media pages], and to allow other users to interact with your user generated content (for example, to ‘like’, comment on, or share content). 
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To develop and improve our Site, including content that we make available, through insight and analysis that we carry out in relation to the use of our Site. 
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Non-essential Cookies are used on our Site for this purpose. Please refer to our Cookies Policy for further information. ​
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Purpose and Personal Data Processed
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Delivery of our Site​
Technical Data
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Support, maintenance and security
Identity Data, Contact Data, Technical Data, Registration Data
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Provision of location-based and other special features
Technical Data
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Set up and manage user accounts
Identity Data, Contact Data, Communications Data, Registration Data, Technical Data 
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Managing user-generated content features 
Profile Data
Image Data
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Site development and improvement 
Usage Data, Technical Data 
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Purpose and Personal Data Processed
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Supply of our Products and Services 
Identity Data, Contact Data, Transaction Data, Professional Data
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Returns and refunds 
Identity Data, Contact Data, Transaction Data 
 
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Administration of Events  
Identity Data, Contact Data , Profile Data , Image Data, Professional Data, Usage Data, Technical Data 
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Event insight and engagement 
Identity Data, Contact Data, Technical Data, Usage Data, Professional Data  ​​
Description
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To register you as a customer. To process and deliver your order for our Products and Services, including to manage and collect any fees or charges. 
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To maintain our customer databases and keep a record of transactions. 
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To process any return or cancellation that you request in relation to an order for our Products and Services. 
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To register you as a visitor or exhibitor at one of our events. If you are a speaker at our event, we may publish your name in association with the event. 
To provide you with important information about our events. 
To facilitate your travel to our events, if you are a speaker or exhibitor. 
To make other logistical arrangements with you in connection with your attendance at the event (e.g. in respect of your exhibitor space). 
Photographs and video footage may be taken at our events and published for promotional and advertising material. 
We may send you SMS for operational purposes and the smooth running of an event, e.g. to inform of a travel update. 
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​To gain insights about attendance and engagement at our in-person events, including to monitor attendance of individual sessions, understand interactions between attendees, manage and optimise our events. These insights will only be used to generate aggregate information about our event attendees and will not be used to identify or target any individual attendee. 
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Lawful Basis​
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Performance of a contract. 
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Legitimate interests — to provide the Products and Services in an effective, safe and efficient way. 
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Compliance with a legal obligation. 
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Performance of a contract. 
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Legitimate interests — to help with your return or cancellation and provide a good standard of service. 
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Performance of a contract. 
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Legitimate interests – to provide information about speakers at an event. 
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Legitimate interests – to promote our events. You can opt out of your image being used at any time. 
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Legitimate interests – to provide necessary information about our events. 
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Consent (where required). 
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Legitimate interests – to measure the success of our events and to assist in future event planning, and to help attendees network more effectively and get the most out of our events.  ​
Purpose and Personal Data Processed
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Customer services and general enquiries 
Identity Data, Contact Data, Transaction Data, Profile Data, Professional Data, Communications Data
 
Social Media Pages and Insights
Identity Data, Contact Data, Social Media Data 
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Managing our relationship with you or the organisation you work for
Identity Data, Contact Data, Profile Data,
Transaction Data,
Professional Data,
Communications Data 
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​Survey and feedback
Identity Data, Contact Data, Transaction Data, Profile Data, Communications Data 
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Public Relations and Media 
Identity Data, Contact Data, Profile Data,
Professional Data,
Communications Data
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Description
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To manage and respond to any enquiry that you submit to us. 
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To publish pages on social media (including LinkedIn, YouTube) relating to our Site, Products and Services and business. 
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To gain insight into our social media pages, we may receive insights from the third-party provider of the social media platform about how users interact with our pages. These insights are only provided to us in the form of anonymous and aggregate statistics. 
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In addition, we may also see who has ‘liked’ or shared content that we post on social media (including when you interact with any ‘like’ or similar embedded feature on our Site.
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To manage our relationship with you or the organisation you work for (where your organisation is a customer of, or supplier to, us), including to contact you about any matter concerning an order for our Products and Services that you have placed, to contact our suppliers about goods or services that we have purchased or may purchase from them, and to provide you with other important information (including about changes to our terms and conditions or this Privacy Notice). 
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​To help us to monitor and improve our Site and Products and Services, and to assist with the selection of future product and service lines, we may carry out surveys or ask you for feedback. 
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To respond to media enquiries and requests (including interview requests, requests for comment, and requests for information) that we receive, or address reports in the media that concern us, we may process personal data relating to journalists, reporters and other media professionals.  
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We may also send these persons corporate communications and other information by email for media and public relations purposes.
Lawful Basis​
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Legitimate interests — to help with your enquiry, provide a good standard of service and improve our customer services. 
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Legitimate interests — to improve our online presence and promote our Site and Products and Services via social media. 
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Legitimate interests – to improve the content that we post on social media, including to ensure that our content is relevant to our target audience.
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Performance of a contract. 
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Legitimate interests – to provide those that we work with the best experience and to ensure effective business administration. 
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Legitimate interests – to effectively manage our supply chains. 
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Compliance with a legal obligation – to comply with our consumer rights and privacy obligations
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​Legitimate interests — to improve our Site and our Products and Services and provide them in an effective way. 
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Legitimate interests – to ensure that our business is fairly and accurately represented in the media. 
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Legitimate interests – to provide the right information to those who request it or otherwise have an interest in receiving it.
Purpose and Personal Data Processed
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Insight and analysis 
Technical Data, Usage Data, Profile Data 
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Data Improvement​
Identity Data, Contact Data, Profile Data ​​
Description
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​To carry out insight and analytics, including: counting user visits to our Site; combining this with general insights about our users’ interests and browsing habits; counting the open rate and measuring the effectiveness of our marketing emails; measuring the effectiveness of our online advertising; and gaining general insights about customers and their purchase or use of our Products and Services. 
Non-essential Cookies (including those provided by Google Analytics, Salesforce Account Engagement, LinkedIn Insight Tag) are used on our Site for this purpose. 
Please refer to our Cookies Policy for further information.
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To improve the quality of our data through the use of services and the data of third-party data suppliers, including to: 
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enrich the data we hold about our customers and users (for example, adding data to information that we already hold); 
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carry out data cleansing and tracing (for example, identifying redundant records and updating records); 
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segment our customers and users (for example, identifying target sub-groups of our customers or users).  ​
Lawful Basis
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Consent (where non-essential Cookies are used). 
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Legitimate interests — to develop and improve our Site and our Products and Services (where non-essential Cookies are not used). 
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Explicit consent – for email marketing.
Legitimate interests – to ensure the effective and efficient use of data and to support other activities described in this Privacy Notice. 
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Compliance with a legal obligation. 
Purpose and Personal Data Processed​
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​Advertising on Third-party Sites using Cookies and our Advertising Partners’ tools 
Technical Data, Usage Data, Advertising Partner Data 
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Measuring the effectiveness of our advertising 
Usage Data, Technical Data, Advertising Partner Data 
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Description
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To display ads for our Products and Services or that promote our business to you when you visit Third-party Sites, including to recognise you as a user of our Site and to reach users of Third-party Sites who meet certain criteria determined by us or our Advertising Partners. 
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Non-essential Cookies are used on our Site for this purpose. Please refer to our Cookies Policy for further information. 
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​To determine how successful our advertising activities have been, and to understand who has viewed or interacted with our ads. 
Non-essential Cookies are used on our Site for this purpose. Please refer to our Cookies Policy for further information. 
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Lawful Basis
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Consent (where non-essential Cookies are used on our Site). 
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Legitimate interests — to increase the effectiveness of our advertising. 
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Consent (where non-essential Cookies are used on our Site). 
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Legitimate interests — to understand the type of advertising and marketing content that is most likely to be of appeal. 
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Legitimate interests – to increase the effectiveness of our advertising by collecting information about which of our ads an individual has responded to, so that we can show that individual similar ads, or other ads that may be of interest to them, in the future.​​​​
Purpose and Personal Data Processed
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Marketing communications 
Identity Data, Contact Data, Communications Data  ​
Description
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To promote our Site, our Products and Services, or to otherwise promote our business, via email, telephone or post. 
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To ensure that the marketing content that is provided to you is more likely to be of interest, our marketing communications may be personalised.
Lawful Basis​
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Consent (where marketing via email). 
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Legitimate interests (where marketing via telephone and post) — to grow our business. 
You can unsubscribe from our email marketing by clicking the ‘unsubscribe’ link in our emails. 
You can also ask us to stop using your personal data for our direct marketing activities by contacting us using the details set out under the How to Contact Us section.  ​
Purpose and Personal Data Processed
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Business administration and legal compliance 
All categories of personal data as necessary 
Description
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To comply with our legal obligations.
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To enforce our legal rights or defend against potential legal claims.
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To protect the rights of third parties.
To facilitate a business transition such as a merger, reorganisation, acquisition, or sale of assets. 
Example Providers
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​Legitimate interests — to operate our business effectively. 
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Compliance with a legal obligation.